Case Study

Challenge:

Since January 2022, Meta Digital Marketing Agency has started strategic online marketing for 02 Watches. preliminarily, numerous online marketing conditioning was done themselves, but internally there was further knowledge of technology than of marketing. They soon set up out that they didn't have the moxie to take the real way forward. With this, 02 Watches started the hunt for a professional online marketing mate. During our familiarity, the feeling was incontinently good and we saw enormous implicit in collaboration. Together with 02 Watches, we've started an omnichannel strategy in which we bring channels together to achieve the loftiest return.

Solution:

02 Watches have carried out the online marketing work itself for a long time. Every now and also they've enlisted the help of colorful online marketing experts. To take the coming step towards online growth, it was time for a complete online marketing strategy. This is how Meta Digital Marketing came into the picture. We believe that online marketing channels support each other. This allows us to reach the target group with the right communication at the right time. The focus of the strategy was to achieve significant growth in both the short and long term. In the short term hunt machine advertisements and Social Advertising and for the long-term pretensions through SEO optimization, Conversion rate optimization( CRO), and dispatch marketing. With catchy content on the website and within our marketing juggernauts, the road to online growth has surely been started.

Impact:

As indicated before, colorful channels have formerly been used by 02 Watches. It's our job to outline a starting situation and to dissect, optimize and expand former juggernauts. In addition, in the strategy, we also looked at channels that weren't or hardly used yet. For this, we've written an expansive strategy for each channel that contributes to the total strategy. We've made a lot of optimizations for Google Advertisements. For illustration, product titles and product feeds are optimized. In addition, we've added colorful juggernauts. We've started to announce in a more targeted way by means of dynamic announcements and smart shopping juggernauts have been set up. This in combination with a smart bidding strategy ensures a stylish return. Because we continue to optimize within Google Advertisements, we will only get better results and the conversion dimension will only ameliorate.

A lot had formerly been done in the field of SEO optimization. numerous of the most important runners had meta titles and descriptions. In addition, content has been written for colorful orders and product runners. 02 watches have numerous design runners that are easy to find. still, there were still numerous openings for SEO optimization. Grounded on expansive keyword exploration, numerous textbooks have been added to applicable orders, colorful textbooks have been optimized and new runners have been added. This has directly led to an increase in the positions of applicable keywords. lately, we've also started to concentrate on off-runner optimization to give the sphere a big boost. Due to the size of the webshop, SEO optimization is no way ' finished' and we can continue to achieve great results with this in the future.

In the first case, 02 Watches made minimum use of social advertisements. A shame, because as an eCommerce company you're missing out on a lot of income. We've thus chosen to invest in social advertisements in the form of a retargeting crusade. Then, announcements are shown to anyone who has visited the 02 Watches website in the last many days. With this retargeting strategy, we've achieved veritably good results, and a lot of distrusting guests are still induced to make a purchase.

E-mail marketing also fits well in the strategy of the 02 Watches brand. In a short period of time, we've formerly seen a fourfold increase in the number of subscribers. A great achievement for such a short period of time. For dispatch marketing, we shoot a dispatch with new or popular products to all subscribers once a month. In addition, we've added several-mail flows. Via this mail flows, callers are mailed after their purchase with great elevations, new products, or information about their new product(s). Also, a welcome dispatch and an abandoned shopping wain dispatch shouldn't be missing.

Although we've only been working on 02 Watches for six months, we've formerly achieved numerous great results. The beauty of the chosen strategy is that we see positive changes on every channel. For illustration, due to the combination of all these channels, 3x as numerous people have been pleased with the products of 02 Watches, compared to the same period in 2021. Since we started, the number of sessions has also increased by 60%.

In addition, we've of course also achieved veritably nice highlights per specific channel. For illustration, the Google Advertisements ROAS has increased vastly and the transformations via Google Advertisements have increased by 400. The social advertisements ROAS is also excellent. In the field of SEO optimization, we've been set up on 4000 keywords since January and we see a 25% increase in the number of organic sessions.